For press and partners
Press kit.
Bios, logo, photos, and brand colors, ready to use for press, events, and intros. Take what you need. Keep the wordmark and the colors intact.
Bios
One-liner
Multi-exit operator and standup comic. Scaled SwagUp to $180M, three exits across 20 years, now building in B2B. One of those pays.
Short
Artem Mashkov is a multi-exit operator who's spent 20 years building companies through every downturn, then selling them. As COO then CFO he scaled SwagUp to $180M (No. 23 on the Inc. 5000), ran the financial turnaround, and sold it to BDA. An immigrant who grew up on welfare, he bought his first business at 19 with his mother's life savings and paid her back in seven months; two decades on, it's still running. He's now building something new in B2B. He also does standup as @artemisfunny, same instinct on stage as in the boardroom: read the room, say the true thing.
Full
Artem Mashkov is a multi-exit operator and standup comic based between New York and Switzerland.
An immigrant who grew up on welfare, he didn't get into a single college he applied to, Stuyvesant diploma and all. So he took a job at a cell phone store in South Brooklyn, got good at it, and bought it at 19 with his mother's life savings, paying her back in seven months. That store became Paging Zone, a Verizon premium retailer he built to 12 locations across NYC and $22M a year at 4.8 stars across 5,000+ reviews. Two decades later, it's still running.
Since 2010 he has invested through Intelligent Ventures, with exits across retail, hospitality, and B2B. At SwagUp, over seven years as COO then CFO, he scaled the company to $180M (No. 23 on the Inc. 5000), ran the financial turnaround that took adjusted EBITDA from -$3M to +$2.8M, and orchestrated the sale to BDA. He has built through multiple recessions, a pandemic, and the worst inflation in 40 years, the millennial special.
He's now building something new in B2B, working with founding clients and pre-seed investors ahead of launch.
On stage he does deadpan, identity-first standup as @artemisfunny, same instinct as the boardroom: read the room, say the true thing.
Baruch College, BBA in Entrepreneurship. Native English and Russian. Nine-time fantasy football champion, which he considers a legitimate operating credential.
Comic
Deadpan, identity-first standup. Russian Jew, both of the bad guys. Bits on being an immigrant, a wife with multiple nationality disorder, and geopolitics, with the occasional budget joke from the day job. Same instinct as the boardroom: read the room, say the true thing. Seven months into doing standup, he made the Laughing Buddha semi-finals out of 400 comics. Performs as @artemisfunny.
Paid comic · Opened for Ahmed Al-Kadri · Residency at The Stand NYC · Laughing Buddha 2026 semi-finalist, from 400 comics
Photos
Full-resolution images, free to use. A credit to @artemisfunny is appreciated on stage shots.
Logo
Wordmark in Fraunces, the blue period is the only accent. Monogram for avatars and favicons. Don't recolor the name or add an icon.
Artem Mashkov
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Artem Mashkov
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Colors
Ink on Paper, electric blue as the accent, Night for dark bands. Hex below.
Ink
#1A1714
Paper
#FAF7F1
Electric Blue
#1FA0E1
Blue Deep
#1156C9
Night
#0E1524
Stone
#5F574C
Hairline
#E4DED3
Paper Mute
#C6BCAB
Type
Fraunces for display, Inter for everything else.
Read the room.
Fraunces · display, headings, stats · weight 600
Say the true thing. Metrics over adjectives.
Inter · body, UI, captions · weights 400 and 500
Display 60 · Heading 38 · Stat 56 · Lead 21 · Body 17 · Caption 14
Artem Mashkov — NYC and Switzerland